10 characteristics of COCA COLA

Coca Cola is the world's largest beverage company, providing consumers with more than five hundred different brands. Coca Cola is the most valuable company in the world and includes Fanta, Coca Cola Zero, Powerade and Minute Maid as products (The Coca-Cola Company, 2010). Right now, the company is focused on having a sustainable community that protects the environment and good economic development.

The company is also called an organization and consists of a corporate structure, policies and culture that can become dysfunctional in an extremely changing business environment (The Coca-Cola Company, 2010). The manager can make changes to the structure and policies that are difficult to change, but the culture of the company is extremely difficult to change. However, adapting to the culture is often a key to the successful implementation of new company strategies (Kotler & Keller, 2009).

Coca Cola is a carbonated drink that is used by many around the world (The Coca-Cola Company, 2010). Coca Cola is Coca Cola and It was invented in the 19th century by John Pemberton.. Coca Cola's marketing strategy has made it the world's dominant soft drink. Coca Cola is the most popular and best-selling soft drink in history and the best-known product in the world. Today you can find Coca Cola anywhere in the world.

The mission statement is developed by a company that sets out to share managers, workers, and customers. A clear and obvious mission statement gives the worker a shared sense of reason, direction, and perspective (Kotler & Keller, 2009).

Coca Cola's mission is to state the purpose of Coca Cola. Coca Cola wants to refresh the world and inspire the moment of happiness and joy. Coca Cola wants to create its value and make a difference in the world (Coca-Cola, 2010).

characteristic of coca-cola

Characteristics of Coca Cola

  1. 3.1% of all beverages consumed worldwide are Coca-Cola products.
  2. Coca-Cola's $35.1 billion in revenue makes it the 84th largest economy in the world
  3. The red and white Coca-Cola logo is recognized by 94% of the world's population
  4. Around the world, the average person consumes a Coke product every four days.
  5. Coca-Cola spends more money on advertising than Microsoft and Apple combined

  6. Americans ingest 1.7 million tons, or 10.8 pounds per person, of sugar each year from Coca-Cola alone.
  7. The Coca-Cola brand is worth an estimated $74 billion — more than Budweiser, Pepsi, Starbucks, and Red Bull combined
  8. If every drop of Coca-Cola produced were placed in pint bottles and placed end to end, they would reach the moon and back more than 2,000 times.
  9. If you stacked up all 2.8 million Coca-Cola vending machines, they would occupy 150.2 million cubic feet of space—the size of 4 Empire State Buildings.
  10. Coca Cola uses 300,000 tons of aluminum for its cans each year for its US operations alone. That is equivalent to 17.4% of what the entire aluminum industry in the United States produces.

Target market of Coca Cola

Coca Cola applies the demographic factor to reach its target market, for example, it advertises so that young people like Coca Cola in terms of new generation. Coca Cola needs to better understand the business impact of Coca Cola and its value to the customer. Coca Cola works in a large international chain of retailers and other types of businesses to create mutual benefits. The customer expects Coca Cola's cost reduction and sales improvement to provide better quality to a diverse group of consumers.

Coca Cola soft drinks are essentially for all consumers, but there are some areas where Coca Cola targets specific consumers. For example, Diet Coca Cola targeting consumers are generally older and between twenty-five and thirty-nine years old. PowerAde is aimed at people who are in very good shape and who play healthy sports. Winnie the Pooh sipper cap is a juice that is geared toward children as young as ages five to twelve. The advertising of the Coca Cola company is aimed at the primary market between the ages of thirteen and twenty-four, and the secondary market is between ten and thirty-nine years of age.

The advantage of Coca Cola over the competition.

Coca Cola is the number one selling drink and has been doing so for many decades. Coca Cola spends a lot of money on research and development, so it has survived on a large economic scale. Coca Cola has brand value, which means that it is the favorable brand. Coca Cola has a competitive advantage in another company to enter their market entry barrier, for example, there are many companies that produce products similar to Coca Cola. Coca Cola did not file its patent, while IBM did, but both companies are successful. Coca Cola has a competitive advantage, so it makes it grow more and more in terms of sales and market share. Coca Cola's reputation also has a competitive advantage and also pursues an environmentally friendly product. Many Coca Cola products are recyclable and Coca Cola is also aiming for the green effect.

Fountain: https://www.businessinsider.com/facts-about-coca-cola-2011-6

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ENCICLOPEDIA DE CARACTERÍSTICAS (2023) 10 characteristics of COCA COLA, en 10caracteristicas.com. https://10caracteristicas.com/en/10-characteristics-of-coca-cola/ (Consultado el: 22-09-2023)

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