10 characteristics of Coca-Cola

5 months ago · Updated 5 months ago

Coca Cola is the largest beverage company in the world, providing consumers with more than five hundred different brands. Coca Cola is the most valuable company in the world and includes Fanta, Coca Cola Zero, Powerade and Minute Maid products (The Coca-Cola Company, 2010). Right now, the company focuses on having a sustainable community that protects the environment and good economic development.

The company is also called an organization and consists of a corporate structure, policies and culture that can become dysfunctional in an extremely changing business environment (The Coca-Cola Company, 2010). The manager can make changes to structure and policies that are difficult to change, but company culture is extremely difficult to change. However, adapting to the culture is often a key to the successful implementation of the company's new strategies (Kotler & Keller, 2009).

Coca Cola is a carbonated drink that is used by many around the world (The Coca-Cola Company, 2010). Coca Cola is Coca Cola and It was invented in the 19th century by John Pemberton. Coca Cola's marketing strategy has made it the world's dominant soft drink. Coca Cola is the most popular and best-selling soft drink in history and the best-known product in the world. Today you can find Coca Cola anywhere in the world.

characteristic of cocacola

The mission statement is developed by a company that establishes sharing managers, workers and customers. A clear and obvious mission statement gives the worker a shared sense of reason, direction, and perspective (Kotler & Keller, 2009).

Coca Cola's mission is to declare the purpose of Coca Cola. Coca Cola wants to refresh the world and inspire the moment of happiness and joy. Coca Cola wants to create its value and make a difference in the world (Coca-Cola, 2010).

Characteristics of Coca Cola

  1. 3.1% of all beverages consumed worldwide are Coca-Cola products.
  2. Coca-Cola's $35.1 billion in revenue makes it the 84th largest economy in the world
  3. The red and white Coca-Cola logo is recognized by 94% of the world's population
  4. Around the world, the average person consumes a Coca product every four days.
  5. Coca-Cola spends more money on advertising than Microsoft and Apple combined

  6. Americans eat 1.7 million tons, or 10.8 pounds per person, of sugar each year from Coca-Cola alone
  7. The Coca-Cola brand is worth an estimated $74 billion – more than Budweiser, Pepsi, Starbucks and Red Bull combined
  8. If every drop of Coca-Cola produced was placed in half-liter bottles and placed end to end, they would reach the moon and back more than 2,000 times.
  9. If you were to accumulate Coca-Cola's 2.8 million vending machines, they would take up 150.2 million cubic feet of space: the size of 4 Empire State Buildings.
  10. Coca cola uses 300,000 tons of aluminum for its cans each year for its US operations alone. That's equivalent to 17.4% of what the entire U.S. aluminum industry produces.

Coca Cola target market

Coca Cola applies the demographic factor to reach its target market, for example, it advertises so that young people like Coca Cola in terms of new generation. Coca Cola must better understand the impact of Coca Cola's business and its value to the customer. Coca Cola works in a large international chain of retailers and other types of businesses to create mutual benefits. The customer expects Coca Cola to reduce costs and improve sales to provide better quality to a diverse group of consumers.

Coca Cola soft drinks are essentially for all consumers, but there are some areas where Coca Cola targets specific consumers. For example, Diet Coca Cola targets consumers who are generally older and between the ages of twenty-five and thirty-nine. PowerAde is aimed at people who are in very good shape and who practice healthy sports. Winnie the Pooh sipper cap is a juice that is aimed at children of young ages, such as five to twelve. The Coca Cola company's advertising targets the primary market aged between thirteen and twenty-four, and the secondary market is aged between ten and thirty-nine.

Coca Cola's advantage over the competition.

Coca Cola is the number one selling drink and has been doing so for many decades. Coca Cola spends a lot of money on research and development, which is why it has survived on a large economic scale. Coca Cola has brand equity, which means it is the favorable brand. Coca Cola has a competitive advantage over another company to enter its market entry barrier, for example, there are many companies that produce products similar to Coca Cola. Coca Cola did not file its patent, while IBM did, but both companies are successful. Coca Cola has a competitive advantage, making it grow more and more in terms of sales and market share.

Coca Cola's reputation also has a competitive advantage and also pursues an environmentally friendly product. Many Coca Cola products are recyclable and Coca Cola also aims for the green effect.

Coca-Cola has been a dominant force in the carbonated beverage industry for decades. However, there are numerous companies competing in the same market. Here I show you some of Coca-Cola's main competitors:


PepsiCo is the main competitor of Coca-Cola and has a wide range of products, including the Pepsi brand, which competes directly with the original Coca-Cola. The company also has a variety of non-carbonated beverages, such as Gatorade and Tropicana.

Dr Pepper Snapple Group:

This company has a number of beverage brands, including Dr Pepper, 7UP and Snapple. Although they do not compete directly in all of Coca-Cola's markets, they have a presence in the carbonated beverage market.

Monster Beverage Corporation:

Monster is known for its energy drinks and has been a rising competitor in the beverage market. Although its main focus is energy drinks, it indirectly competes with Coca-Cola in some areas.

Keurig Dr Pepper:

Keurig Dr Pepper is the result of the merger between Keurig Green Mountain and Dr Pepper Snapple Group. They own a variety of brands of coffee, soft drinks and other products, competing in different segments of the beverage market.

Local companies and emerging brands:

In addition to these large companies, there are numerous local and emerging brands competing in regional markets and specific niches. These brands often offer healthier alternatives, craft beverages, or innovative products that can appeal to specific consumer segments.

Competition in the beverage industry is intense, with companies competing not only in terms of product taste and quality, but also in terms of marketing, distribution, innovation and strategies to attract consumers in an ever-changing market with a growing demand for healthier options.

Coca-Cola: The secret formula and the controversy surrounding its ingredients

Since its creation in 1886, Coca-Cola has been one of the most iconic and popular drinks around the world. However, one of the most mysterious and controversial aspects of this carbonated drink is its secret formula, as well as the ingredients used in its preparation, which has generated discussions and concerns over the years.

Coca-Cola's Secret Formula:

Coca-Cola's best kept secret is its formula, known as "7X Merchandise." This formula, supposedly kept in a highly secure vault, is said to contain a combination of essential oils, plant extracts, natural aromas and other components. Only a select group of people are aware of the exact recipe, which has contributed to intrigue and speculation surrounding the specific ingredients used.

Ingredients Revealed:

Despite the secrecy surrounding the exact formula, the Coca-Cola company has provided information on some of the common ingredients used in the making of its iconic drink. These include:

  • Carbonated water: The main ingredient that provides the effervescent character of the drink.
  • Sugar or sweeteners: Originally, Coca-Cola used cane sugar, but in some countries high fructose corn syrup is used due to its lower cost.
  • Phosphoric acid: It is added to provide a slightly acidic flavor and preserve freshness.
  • Coca leaf extract and caffeine: Traditionally, Coca-Cola contained coca leaf extract, although coca leaf is not the same ingredient used to produce cocaine. Caffeine is another common component that provides an energy boost.
  • Natural and artificial flavors: They include a combination of natural and artificial flavors to give you the characteristic Coca-Cola taste.

Controversy Around Ingredients:

Over the years, Coca-Cola ingredients have been the subject of controversy and concern from the public and health advocacy groups. Some of the critical points include:

  • Sugar content: The amount of sugar present in Coca-Cola has come under fire due to health problems associated with excessive sugar consumption, such as obesity and diabetes.
  • Additives and preservatives: Some critics have questioned the drink's use of additives and preservatives, especially phosphoric acid, which has been associated with bone and dental health problems in some studies.
  • Transparency in ingredients: Although the company has provided some information about ingredients, the lack of full disclosure has led to mistrust and speculation about possible undisclosed components.

Coca-Cola's ingredients have been a source of discussion for decades, between the mystery surrounding its secret formula and concerns about certain components used in the drink. Although the company has provided general information about common ingredients, the lack of full transparency has fueled controversy and uncertainty among consumers.

History of CocaCola: From its origins to the present

Coca-Cola's history dates back to 1886, when pharmacist John Pemberton of Atlanta, Georgia, created a unique blend. Their experiment resulted in a carbonated drink that combined sugar syrup, carbonated water and coca leaf extract, and was sold in a pharmacy as a remedy for headaches and fatigue.

Beginnings and Early Growth:

Initially, Coca-Cola was sold in glasses at the Pemberton drug store for five cents each. Pemberton accountant Frank Robinson suggested the name "Coca-Cola," and his handwriting designed the distinctive logo that remains recognizable today.

In 1891, Asa Candler acquired the rights to the Coca-Cola formula and founded The Coca-Cola Company. His business vision took the drink beyond pharmacies, introducing it to soda fountains and restaurants. By 1895, nine glasses of Coca-Cola were sold per day, and by 1899, the brand expanded to 26 states.

The Age of Advertising and Global Expansion:

The iconic Coca-Cola logo was registered in 1893, and by 1900, the drink was already being sold internationally in Europe and Latin America. Advertising played a crucial role in popularizing Coca-Cola, with the image of Santa Claus associated with the brand in a campaign in 1931.

During World War II, Coca-Cola became a symbol of freedom for American soldiers and was distributed throughout the world. After the war, the can format and glass bottles became standard.

Innovation and Portfolio Expansion:

Over the years, Coca-Cola has diversified its product offering. In 1960, it introduced Fanta and Sprite, expanding its presence in the still beverage market. The company later launched diet versions and flavored versions to meet changing consumer preferences.

Social Impact and Marketing Strategies:

Coca-Cola has been involved in corporate social responsibility initiatives. From sports sponsorships to wellness and sustainability campaigns, the brand has sought to establish itself as more than just a drink, promoting positive values ​​and social causes.

Challenges and Adaptation to the 21st Century:

In the 21st century, Coca-Cola faces challenges amid a shift in consumer preferences toward healthier beverages. The company has responded by introducing lower-sugar beverages, diversifying into energy drinks, and emphasizing transparency and sustainability in its supply chain.

The Legacy Today:

Today, Coca-Cola is one of the most recognized brands worldwide, with a presence in more than 200 countries. Its logo remains one of the most iconic images, and its history, innovation and marketing strategies have kept it a leader in the beverage industry.

Coca-Cola's story is a testament to its ability to adapt over time, from its modest beginnings as a pharmaceutical remedy to becoming a global phenomenon and cultural icon.

Frequently asked questions about Coca Cola

1. What are the ingredients of Coca-Cola?

The exact formula is a trade secret, but some common ingredients include carbonated water, sugar or sweeteners, phosphoric acid, coca leaf extract, caffeine, and natural and artificial flavorings.

2. Does Coca-Cola contain alcohol?

Commercially produced Coca-Cola does not contain alcohol. However, some cola-flavored drinks may contain negligible traces of alcohol due to natural fermentation processes.

3. Why does Coca-Cola taste different in different countries?

Coca-Cola may have differences in flavor due to variations in the formula to suit regional tastes or due to variations in local ingredients.

4. Is Coca-Cola harmful to health?

Excessive consumption of sugary drinks can have negative health impacts, such as obesity and dental problems. Moderation in consumption is recommended.

5. Does Coca-Cola contain caffeine?

Yes, Coca-Cola contains caffeine. The amount varies depending on the type of drink, but generally contains about 34 mg of caffeine per 12-ounce (355 ml) can.

6. Does Coca-Cola contain cocaine?

Coca-Cola used to contain coca leaf extract, but this component was processed and did not contain cocaine. Currently, it does not contain any derivatives of the coca leaf that contain cocaine.

7. Why is Coca-Cola used as a cleaner?

The high acidity and presence of phosphoric acid in Coca-Cola can dissolve some deposits and stains, so it is sometimes used as a cleaner, although this is not its original purpose.

8. Is it true that Coca-Cola can remove rust?

Coca-Cola contains phosphoric acid, which can help loosen rust on some metal surfaces, but it is not an official rust remover.

9. Is Coca-Cola addictive?

The caffeine and sugar present in Coca-Cola can create a feeling of dependence in some people, but it is not considered a classic addiction as in the case of drugs.

10. Is light or zero Coca-Cola healthier?

These variants have artificial sweeteners instead of sugar, which reduces the calorie content, but may have other health effects. They are not necessarily considered healthier.

11. What is the difference between Coca-Cola and Pepsi?

The differences in taste between Coca-Cola and Pepsi are attributed to the ingredients, mainly the flavorings used, and to individual preferences.

12. How was Coca-Cola created?

It was invented in 1886 by pharmacist John Pemberton in Atlanta, Georgia, as a mixture of carbonated water and sugar syrup with coca leaf extract and kola nut.

13. Is it true that Coca-Cola can dissolve teeth or bones?

The high acidity of Coca-Cola can affect tooth enamel over time if consumed in excess, but it will not dissolve teeth and bones immediately.

14. Does Diet Coke cause cancer?

There is no conclusive scientific evidence that directly links the consumption of Diet Coca-Cola with cancer in humans.

15. Is it true that Coca-Cola was originally green?

No, this is a myth. The original Coca-Cola was brown, but due to the association with coca leaves and the kola nut, it has sometimes been misinterpreted as green.

These questions and answers seek to clarify some myths and provide information about Coca-Cola and its characteristics. It is important to make informed decisions about your consumption.


  • https://www.businessinsider.com/facts-about-coca-cola-2011-6

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ENCICLOPEDIA DE CARACTERÍSTICAS (2024) 10 characteristics of Coca-Cola, en 10caracteristicas.com. https://10caracteristicas.com/en/10-characteristics-of-coca-cola/ (Consultado el: 12-06-2024)

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