10 characteristics of commercials
In the world of advertising, commercials are an essential tool to promote products, services or brands. These short videos, usually broadcast on television or online streaming platforms, aim to capture the audience's attention and persuade them to take a specific action, such as purchasing a product or contracting a service.
Main characteristics of commercials
- Short duration: Commercials are brief, generally no longer than 60 seconds, which implies that they must be direct and effective to convey the desired message in that short period of time.
- Persuasive purpose: The main function of a commercial is to persuade the target audience to take a specific action, whether it is buying a product, visiting a website, subscribing to a mailing list, among others.
- Creativity: Salespeople must be creative to stand out in an environment saturated with advertising messages. An original and unique idea can capture the attention of the audience and leave a lasting impression on their mind.
- Specific Target: Commercials are designed to reach a specific target audience. The key to your success lies in knowing the right audience and tailoring your message and tone according to their interests and demographics.
- Emotions: Effective commercials often appeal to the viewer's emotions, whether through the use of humor, nostalgia, sadness, or happiness. Generating an emotional connection strengthens the relationship between the brand and the consumer.
- Visual and auditory language: An attractive commercial combines striking visual language and well-produced audio. The right combination of images, music, sound effects and voice-over can enhance the impact of the message on the audience.
- Strategic repetitions: Commercials are usually repeated over a period of time to reinforce the audience's memory and association with the brand or product. Strategic repetition can help generate greater recall and recognition.
- Clear call-to-action: An effective commercial should include a clear and specific call to action, which motivates the audience to take immediate action after viewing it. This could be visiting a website, calling a phone number, or purchasing a product.
- Evolution over time: Commercials have evolved over the years. From the first black and white commercials to modern high-definition ads, technology has enabled new ways to tell stories and create impact on audiences.
- Measurable ROI: The return on investment in commercials can be measured and analyzed to evaluate its effectiveness. With monitoring and analysis tools, you can obtain data on the impact of salespeople on increasing sales, generating leads or improving brand image.
Commercial comparison table
|Commercial A||30 seconds||high||Outstanding||Young women||Happiness||Stunning visual and auditory||3 times a day for 2 weeks||Visit the official website||Use of special effects||25% increase in sales|
|Commercial B||10 seconds||Half||Remarkable||adult men||Humor||catchy music||1 time a day for 1 month||Buy the product in selected stores||Using animation||Generation of 500 leads|
|Commercial C||45 seconds||high||Remarkable||Families with children||Nostalgia||Dramatic sound effects||2 times a day for 3 weeks||Subscribe to the news bulletin||Celebrity use||10% increase in brand image|
Commercials are a powerful advertising tool that seeks to captivate the public, persuade them and generate a lasting impact on their minds. Through characteristics such as their short duration, their persuasive purpose, their creativity, and their ability to appeal to emotions, commercials have become the heart of modern advertising. Furthermore, their technological evolution and the possibility of measuring their return on investment make them an indispensable tool for brands seeking to stand out in an increasingly competitive advertising environment.
Don't underestimate the power of a good commercial! It can change the perception of a brand, influence purchasing decisions, and ultimately contribute to the success of a company.
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ENCICLOPEDIA DE CARACTERÍSTICAS (2023) 10 characteristics of commercials, en 10caracteristicas.com. https://10caracteristicas.com/en/10-characteristics-of-commercials/ (Consultado el: 29-11-2023)
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